Jonathan J. Halperin
Jonathan J. Halperin
Designing Our Future
Strategy. Partnership. Communication.

Communications and Perceptions

If corporate sustainability reports are not the reality, but rather the shadow cast on the wall of Plato’s cave, what comes next to propel continuous improvements in actual corporate behavior across an integrated or triple-bottom line?

Friday, December 8, 2017
Many corporate leaders still wonder both what purpose looks like operationally and whether it really generates value.
Thursday, March 31, 2016
Five years ago today, as the consequences of the Fukushima nuclear meltdown were still emerging, The New York Times published my letter observing that “trust comes not from repeated and paternalistic proclamations of success, but rather from the humble admission of mistakes followed by demonstrable changes in behavior and attitude.”
Thursday, March 10, 2016
Across the American presidential campaign landscape, change might look like a neo-fascist with a toupee, a scrappy septuagenarian democratic socialist, or the familiar face of a woman who might become our first female president. Quite a spectacle we present to the world.
Wednesday, January 6, 2016
"If Chipotle is going to continue to provide an alternative model to processed, industrial food, it needs to also be at the forefront of creating systems to support that new approach, such as offering its employees paid sick days. Chipotle and its customers are now paying the price for leadership not having made that connection for 20-years before offering paid sick-leave in 2015.” - Jonathan J. Halperin quoted in Forbes (January 6, 2016)
Wednesday, February 11, 2015
Chipotle lost about one-third of its pork supply early in 2015 and signs popped-up in roughly 500 restaurants announcing that “carnitas” was unavailable. From the corporate HQ, PR Director Chris Arnold positioned his company’s handling of this supply shortfall as evidence that it stands behind its brand that promises “food with integrity.” Indeed, Chipotle did the right thing in deciding to curtail purchases from a supplier that violated its animal welfare pledges and in refusing to substitute substandard product to make up for that shortfall. But...
Thursday, October 23, 2014
“Fresh as the month of May” is how Philip Morris introduced the iconic Marlboro Man in 1955, based on a photograph of a real cowboy from Life Magazine.
Sunday, September 7, 2014
From earthquakes and mudslides in Chile, Japan and California; from droughts across America’s fruit and vegetable heartland; to flooding in Pakistan and creeping lava in Hawaii as well as a smoking volcano in Iceland; from killings in Ferguson, Missouri, to the Russian invasion of Ukraine; from the collapse of the state in Libya and the rise of the Islamic State across the Middle East; from Gaza to the Golan Heights one could be forgiven for feeling that things are coming unstuck.
Friday, December 27, 2013
I am comforted by the awareness that changes we dismiss as inconceivable are often viewed by historians as having been inevitable. A Happy New Year might thus include news of the following momentous changes.
Thursday, November 14, 2013
48 million Americans struggle with hunger. 48 million names. 48 million stories. How have we let this happen? America's better than this.
Thursday, October 17, 2013
The story of hunger in America is quite instructive, and as the radical right plays financial chicken with the federal budget and the good faith and credit of the United States, 47,000,000 citizens wonder where they will find their next meal. In an America where compassion remains a core value, this is only possible because people have differing visions of reality.

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When I began to unhook from SustainAbility in 2008, after 20+ years, to co-found Volans, Jonathan was working with the US end of SustainAbility — and sent the London end of the Volans team a large cardboard box of multi-colored felt rocks, which initially I couldn't make head nor tail of. I thought he was mad, or overly American.

But I have to say that, over time, those felt rocks have become a central feature of the Volans culture, thrown by team members at other team members (or guests) on the slightest provocation. That aside, he's a consummate professional, creative collaborator, skilled communicator, and keen intellect—and I am delighted both to have had Jonathan as a colleague and to now count him as a friend.

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