Jonathan J. Halperin
Jonathan J. Halperin
Designing Research, Communications
and Strategies for Sustainability

Communications and Perceptions

If corporate sustainability reports are not the reality, but rather the shadow cast on the wall of Plato’s cave, what comes next to propel continuous improvements in actual corporate behavior across an integrated or triple-bottom line?

Thursday, March 31, 2016
Five years ago today, as the consequences of the Fukushima nuclear meltdown were still emerging, The New York Times published my letter observing that “trust comes not from repeated and paternalistic proclamations of success, but rather from the humble admission of mistakes followed by demonstrable changes in behavior and attitude.”
Thursday, March 10, 2016
Across the American presidential campaign landscape, change might look like a neo-fascist with a toupee, a scrappy septuagenarian democratic socialist, or the familiar face of a woman who might become our first female president. Quite a spectacle we present to the world.
Wednesday, January 6, 2016
"If Chipotle is going to continue to provide an alternative model to processed, industrial food, it needs to also be at the forefront of creating systems to support that new approach, such as offering its employees paid sick days. Chipotle and its customers are now paying the price for leadership not having made that connection for 20-years before offering paid sick-leave in 2015.” - Jonathan J. Halperin quoted in Forbes (January 6, 2016)
Wednesday, February 11, 2015
Chipotle lost about one-third of its pork supply early in 2015 and signs popped-up in roughly 500 restaurants announcing that “carnitas” was unavailable. From the corporate HQ, PR Director Chris Arnold positioned his company’s handling of this supply shortfall as evidence that it stands behind its brand that promises “food with integrity.” Indeed, Chipotle did the right thing in deciding to curtail purchases from a supplier that violated its animal welfare pledges and in refusing to substitute substandard product to make up for that shortfall. But...
Thursday, October 23, 2014
“Fresh as the month of May” is how Philip Morris introduced the iconic Marlboro Man in 1955, based on a photograph of a real cowboy from Life Magazine.
Sunday, September 7, 2014
From earthquakes and mudslides in Chile, Japan and California; from droughts across America’s fruit and vegetable heartland; to flooding in Pakistan and creeping lava in Hawaii as well as a smoking volcano in Iceland; from killings in Ferguson, Missouri, to the Russian invasion of Ukraine; from the collapse of the state in Libya and the rise of the Islamic State across the Middle East; from Gaza to the Golan Heights one could be forgiven for feeling that things are coming unstuck.
Friday, December 27, 2013
I am comforted by the awareness that changes we dismiss as inconceivable are often viewed by historians as having been inevitable. A Happy New Year might thus include news of the following momentous changes.
Thursday, November 14, 2013
48 million Americans struggle with hunger. 48 million names. 48 million stories. How have we let this happen? America's better than this.
Thursday, October 17, 2013
The story of hunger in America is quite instructive, and as the radical right plays financial chicken with the federal budget and the good faith and credit of the United States, 47,000,000 citizens wonder where they will find their next meal. In an America where compassion remains a core value, this is only possible because people have differing visions of reality.
Monday, January 28, 2013
Richard Stone has produced a provocative and important new documentary on nuclear power that was screened this week at the Sundance Film Festival. But as important as it is, Pandora’s Promise is a film that in its current configuration undermines itself.

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Love typewriter exhibit at SFO! From w/ to at . Drive systems change w/ .


Driving systems change at nexus of personal responsibility, biz innovation & social inclusion w/ and Kat Taylor

 

"Be radical in HR to remove unconscious bias in hiring"


"Business is disco; social enterprise is punk rock." with w/