Jonathan J. Halperin
Jonathan J. Halperin
Designing Research, Communications
and Strategies for Sustainability

Data, Data, Everywhere

At meeting after meeting, the conversation almost always turns to metrics and data. And while we need better data and better metrics - knowing of course that we do what we measure - we also need to remember for what reasons we are collecting data. Measurement alone is not the goal.

And too often it seems to be data collection is for reporting rather than decision-making. Through sophisticated accounting systems we track cash flow, ROI, P/E ratios and a host of core financial information. And business leaders use this data to inform both operational and strategic decisions.

But if the data we have on, for example, water usage, carbon emissions, and packaging waste are only rolled-up quarterly or annually for the purpose of sustainability reporting, then how useful can they be to decision-makers? To truly imbed sustainability into corporate culture, not only do we need the metrics and data, but we need to render this information in ways that are accessible and timely for making business decisions – not just reporting them.

Jonathan Halperin has been a close colleague for more than two decades. Throughout this time, I've been impressed by his ability to navigate a range of challenging global business environments with great insight and savvy. Jonathan is the rarest of all businesspeople: a visionary thinker who knows how to put innovative ideas into practice to get results.
more testimonials >

Tweets from Jonathan J. Halperin