Jonathan J. Halperin
Jonathan J. Halperin
Designing Research, Communications
and Strategies for Sustainability

What is the Modern Corporation?

Howard Schultz, founder and CEO of Starbucks, shared his thoughts this morning at Aspen in discussion with Joe Nocera of the New York Times. His was an impassioned, articulate, unwavering championing of the view that long-term business value is created and protected only by having a focus beyond profits. Not excluding profits – but surely not only profit.

It was a tour de force presentation mixing values and passion with hard-nosed investment and business strategy. Responding to a comment from Joe Nocera about Howard’s unique background, both as the company founder and a kid from Brooklyn who grew up in public housing, I reframed the question back to the link between organizational and leadership values – and perceptions of time.


For video of the entire presentation and Q & A session,
visit the 2012 Aspen Ideas Festival channel on
(The exchange above appears at 50:20-53:47.)

I have worked with Jonathan to full satisfaction on a number of small, strategic projects. He is a creative thinker with a deep understanding of the intricacies of sustainable agriculture and with a keen eye for business value.

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Feb 4

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