Much has been written since Peter Drucker observed that “profit is not the purpose of business, but rather the test of its validity.” Yet, many corporate leaders still wonder both what purpose looks like operationally and whether it really generates value.
When we first started working with Greyston a few years back, its history was rich and its story powerful. Greyston is New York's first registered benefit corporation, a hybrid social enterprise, and a world-class bakery.
“We don’t hire people to make brownies. We make brownies to hire people. As businesspeople, that means that we are people doing business, but the people part does have to come first.”
Jonathan J. Halperin quoted in beyond (June 21, 2017)
Jonathan Halperin has been a close colleague for more than two decades. Throughout this time, I've been impressed by his ability to navigate a range of challenging global business environments with great insight and savvy. Jonathan is the rarest of all businesspeople: a visionary thinker who knows how to put innovative ideas into practice to get results.
The businesses that will dominate future markets are weaving purpose into the core fabric of culture, brands, and operations. #Purpose is where self-interest and service meet. Don't miss the memo: https://t.co/87B58Rf9c1
Dems have 100 messages on #TaxScam: big bill, no time to read, handwritten scribble, artic refuge, fairness, wealth transfer, donor payback, defunds government, trillion $ debt, etc. 100 messages = no message. Outrage is not strategy. https://t.co/JoicNjErhH
Who run (& fund) the world? #Girls. "Donations to giving circles have tripled to $1.29 billion over the last decade, driven largely by women.Out of 1,600 giving circles nationwide, 70% have mostly female membership & ~50% were exclusively women." https://t.co/zrEBgC50W1