Jonathan J. Halperin
Jonathan J. Halperin
Designing Research, Communications
and Strategies for Sustainability

Dispatches

Where’s The Pork?

Wednesday, February 11, 2015
Chipotle lost about one-third of its pork supply early in 2015 and signs popped-up in roughly 500 restaurants announcing that “carnitas” was unavailable. From the corporate HQ, PR Director Chris Arnold positioned his company’s handling of this supply shortfall as evidence that it stands behind its brand that promises “food with integrity.” Indeed, Chipotle did the right thing in deciding to curtail purchases from a supplier that violated its animal welfare pledges and in refusing to substitute substandard product to make up for that shortfall. But...

Chipotle's Pulled Pork And What It Means For The Company And The Industry

Friday, January 16, 2015
Jonathan J. Halperin in Forbes (January 16, 2015)

From Inspired Talk to Concrete Outcomes

Wednesday, November 19, 2014
Beginning with a presentation at the FMI/GMA Sustainability Summit in August, I’ve been engaged for months in an intense set of ongoing conversations about food: past, present, and future.

Language and Sustainability for the 21st Century Food System

Wednesday, November 12, 2014
The words we use reflect the extent to which our thinking is clear or muddled. Speaker after speaker at The New York Times conference at Stone Barns on Food for Tomorrow spoke to the issue of words and meaning.

Creating a 21st Century Food System

Tuesday, November 11, 2014
As we recover from our annual Halloween sugar binge, worth $2.4 billion to the candy industry, rumblings of change can be heard from every corner of the food system.

The 2014 James Beard Foundation Food Conference

Monday, October 27, 2014
I led a discussion on sugar and public health with Rob Lustig, Laurie David, Emily Luchetti and Cindy Gershen.

Icons Die Hard

Thursday, October 23, 2014
“Fresh as the month of May” is how Philip Morris introduced the iconic Marlboro Man in 1955, based on a photograph of a real cowboy from Life Magazine.

Are Borders History?

Sunday, September 7, 2014
From earthquakes and mudslides in Chile, Japan and California; from droughts across America’s fruit and vegetable heartland; to flooding in Pakistan and creeping lava in Hawaii as well as a smoking volcano in Iceland; from killings in Ferguson, Missouri, to the Russian invasion of Ukraine; from the collapse of the state in Libya and the rise of the Islamic State across the Middle East; from Gaza to the Golan Heights one could be forgiven for feeling that things are coming unstuck.

Reflections on Sugar

Friday, May 16, 2014
I really like sugar. I know too much sugar is bad for me. FedUp, the new movie, is very sobering.

The Sustainability Trajectory

Tuesday, May 13, 2014
In 2012, a little bakery just north of New York City became the first business licensed in New York State as a Benefit Corporation. (External Blog, The Cynthia & George Mitchell Foundation)

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Halperin is a valuable asset to any ambitious leader looking to maximize the performance of their organization.  His capacity to bring business strategy, communications, and social mission into alignment will be delivering returns to Greyston for years to come. Whether designing and facilitating complex stakeholder engagements or presenting new ways of thinking about sustainable supply chains, Halperin consistently brings integrity, professionalism and insight to the task.  He combines the unique ability to address the largest strategic opportunities in an organization while simultaneously bringing people together to execute on near-term challenges.

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