Jonathan J. Halperin
Jonathan J. Halperin
Designing Research, Communications
and Strategies for Sustainability

Dispatches

Teach Food!

Tuesday, April 26, 2016
From an idea in a living room six years ago, Mundo Verde PCS has grown into a nurturing environment for 538 students in Washington, DC, with two buildings, cisterns, raised vegetable beds, and nearly 100 full-time staff. It is a school, yet so much more. Serving students from PreK – 4th grade, Mundo Verde is an Ashoka Changemaker School and recipient of the Secretary of Education’s Green Ribbon School award. I am honored to have been involved as a founding board member and now as designer and champion of the TeachFood! program.

Trust and Risk: A Key Challenge for Today’s Leaders

Thursday, March 31, 2016
Five years ago today, as the consequences of the Fukushima nuclear meltdown were still emerging, The New York Times published my letter observing that “trust comes not from repeated and paternalistic proclamations of success, but rather from the humble admission of mistakes followed by demonstrable changes in behavior and attitude.”

What Does Change Look Like?

Thursday, March 10, 2016
Across the American presidential campaign landscape, change might look like a neo-fascist with a toupee, a scrappy septuagenarian democratic socialist, or the familiar face of a woman who might become our first female president. Quite a spectacle we present to the world.

A Tough Year Is Ahead For Chipotle

Wednesday, January 6, 2016
"If Chipotle is going to continue to provide an alternative model to processed, industrial food, it needs to also be at the forefront of creating systems to support that new approach, such as offering its employees paid sick days. Chipotle and its customers are now paying the price for leadership not having made that connection for 20-years before offering paid sick-leave in 2015.” - Jonathan J. Halperin quoted in Forbes (January 6, 2016)

Monday Monday

Sunday, September 27, 2015
Pondering the categories and labels that we come to accept as fixed and true.

Where’s The Pork?

Wednesday, February 11, 2015
Chipotle lost about one-third of its pork supply early in 2015 and signs popped-up in roughly 500 restaurants announcing that “carnitas” was unavailable. From the corporate HQ, PR Director Chris Arnold positioned his company’s handling of this supply shortfall as evidence that it stands behind its brand that promises “food with integrity.” Indeed, Chipotle did the right thing in deciding to curtail purchases from a supplier that violated its animal welfare pledges and in refusing to substitute substandard product to make up for that shortfall. But...

Chipotle's Pulled Pork And What It Means For The Company And The Industry

Friday, January 16, 2015
Jonathan J. Halperin in Forbes (January 16, 2015)

From Inspired Talk to Concrete Outcomes

Wednesday, November 19, 2014
Beginning with a presentation at the FMI/GMA Sustainability Summit in August, I’ve been engaged for months in an intense set of ongoing conversations about food: past, present, and future.

Language and Sustainability for the 21st Century Food System

Wednesday, November 12, 2014
The words we use reflect the extent to which our thinking is clear or muddled. Speaker after speaker at The New York Times conference at Stone Barns on Food for Tomorrow spoke to the issue of words and meaning.

Creating a 21st Century Food System

Tuesday, November 11, 2014
As we recover from our annual Halloween sugar binge, worth $2.4 billion to the candy industry, rumblings of change can be heard from every corner of the food system.

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Halperin is a valuable asset to any ambitious leader looking to maximize the performance of their organization.  His capacity to bring business strategy, communications, and social mission into alignment will be delivering returns to Greyston for years to come. Whether designing and facilitating complex stakeholder engagements or presenting new ways of thinking about sustainable supply chains, Halperin consistently brings integrity, professionalism and insight to the task.  He combines the unique ability to address the largest strategic opportunities in an organization while simultaneously bringing people together to execute on near-term challenges.

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