Jonathan J. Halperin
Jonathan J. Halperin
Designing Our Future
Strategy. Partnership. Communication.

Food, Agriculture, Water

Growing enough food, even distributing it, is not the underlying challenge of the future. But how can we do so without creating catastrophic consequences across global ecosystems?

Saturday, May 13, 2017
Today is the day we each need to decide: Do we want a society that is more inclusive or more exclusive? That is the question asked and answered by this small bakery with a great, big mission. (By Mike Brady, Chief Executive Officer & Jonathan J. Halperin, Head of External Affairs)
Tuesday, April 26, 2016
From an idea in a living room six years ago, Mundo Verde PCS has grown into a nurturing environment for 538 students in Washington, DC, with two buildings, cisterns, raised vegetable beds, and nearly 100 full-time staff. It is a school, yet so much more. Serving students from PreK – 4th grade, Mundo Verde is an Ashoka Changemaker School and recipient of the Secretary of Education’s Green Ribbon School award. I am honored to have been involved as a founding board member and now as designer and champion of the TeachFood! program.
Wednesday, January 6, 2016
"If Chipotle is going to continue to provide an alternative model to processed, industrial food, it needs to also be at the forefront of creating systems to support that new approach, such as offering its employees paid sick days. Chipotle and its customers are now paying the price for leadership not having made that connection for 20-years before offering paid sick-leave in 2015.” - Jonathan J. Halperin quoted in Forbes (January 6, 2016)
Wednesday, February 11, 2015
Chipotle lost about one-third of its pork supply early in 2015 and signs popped-up in roughly 500 restaurants announcing that “carnitas” was unavailable. From the corporate HQ, PR Director Chris Arnold positioned his company’s handling of this supply shortfall as evidence that it stands behind its brand that promises “food with integrity.” Indeed, Chipotle did the right thing in deciding to curtail purchases from a supplier that violated its animal welfare pledges and in refusing to substitute substandard product to make up for that shortfall. But...
Friday, January 16, 2015
Jonathan J. Halperin in Forbes (January 16, 2015)
Wednesday, November 19, 2014
Beginning with a presentation at the FMI/GMA Sustainability Summit in August, I’ve been engaged for months in an intense set of ongoing conversations about food: past, present, and future.
Wednesday, November 12, 2014
The words we use reflect the extent to which our thinking is clear or muddled. Speaker after speaker at The New York Times conference at Stone Barns on Food for Tomorrow spoke to the issue of words and meaning.
Tuesday, November 11, 2014
As we recover from our annual Halloween sugar binge, worth $2.4 billion to the candy industry, rumblings of change can be heard from every corner of the food system.
Thursday, October 23, 2014
“Fresh as the month of May” is how Philip Morris introduced the iconic Marlboro Man in 1955, based on a photograph of a real cowboy from Life Magazine.
Friday, May 16, 2014
I really like sugar. I know too much sugar is bad for me. FedUp, the new movie, is very sobering.

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We needed an outside perspective on working with leading corporations and turned to Jonathan to assess our approach, refine our strategy, facilitate internal roll-out and help us execute. He helped us to think big, see new opportunities, reshape our communications and engage internal stakeholders. His counsel and ongoing support has been constructively provocative. Jonathan’s strategic thinking is keen and his facilitation skills are superior; he drills quickly to the underlying issues with a deft combination of determination and diplomacy.

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