Jonathan J. Halperin
Jonathan J. Halperin
Designing Research, Communications
and Strategies for Sustainability

People, Psychology, Social Change

We marvel at change – whether storm clouds moving across a ridge or the impact of a new device on cultural norms—but driving meaningful change through an organization can challenge even the most deft leaders.

Thursday, March 31, 2016
Five years ago today, as the consequences of the Fukushima nuclear meltdown were still emerging, The New York Times published my letter observing that “trust comes not from repeated and paternalistic proclamations of success, but rather from the humble admission of mistakes followed by demonstrable changes in behavior and attitude.”
Thursday, March 10, 2016
Across the American presidential campaign landscape, change might look like a neo-fascist with a toupee, a scrappy septuagenarian democratic socialist, or the familiar face of a woman who might become our first female president. Quite a spectacle we present to the world.
Wednesday, February 11, 2015
Chipotle lost about one-third of its pork supply early in 2015 and signs popped-up in roughly 500 restaurants announcing that “carnitas” was unavailable. From the corporate HQ, PR Director Chris Arnold positioned his company’s handling of this supply shortfall as evidence that it stands behind its brand that promises “food with integrity.” Indeed, Chipotle did the right thing in deciding to curtail purchases from a supplier that violated its animal welfare pledges and in refusing to substitute substandard product to make up for that shortfall. But...
Wednesday, November 19, 2014
Beginning with a presentation at the FMI/GMA Sustainability Summit in August, I’ve been engaged for months in an intense set of ongoing conversations about food: past, present, and future.
Wednesday, November 12, 2014
The words we use reflect the extent to which our thinking is clear or muddled. Speaker after speaker at The New York Times conference at Stone Barns on Food for Tomorrow spoke to the issue of words and meaning.
Tuesday, November 11, 2014
As we recover from our annual Halloween sugar binge, worth $2.4 billion to the candy industry, rumblings of change can be heard from every corner of the food system.
Sunday, September 7, 2014
From earthquakes and mudslides in Chile, Japan and California; from droughts across America’s fruit and vegetable heartland; to flooding in Pakistan and creeping lava in Hawaii as well as a smoking volcano in Iceland; from killings in Ferguson, Missouri, to the Russian invasion of Ukraine; from the collapse of the state in Libya and the rise of the Islamic State across the Middle East; from Gaza to the Golan Heights one could be forgiven for feeling that things are coming unstuck.
Friday, May 16, 2014
I really like sugar. I know too much sugar is bad for me. FedUp, the new movie, is very sobering.
Friday, December 27, 2013
I am comforted by the awareness that changes we dismiss as inconceivable are often viewed by historians as having been inevitable. A Happy New Year might thus include news of the following momentous changes.
Thursday, November 14, 2013
48 million Americans struggle with hunger. 48 million names. 48 million stories. How have we let this happen? America's better than this.

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I have worked with Jonathan to full satisfaction on a number of small, strategic projects. He is a creative thinker with a deep understanding of the intricacies of sustainable agriculture and with a keen eye for business value.

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Tweets from Jonathan J. Halperin

Feb 4

 Jonathan J. Halperin Retweeted Civil Eats
Jonathan J. Halperin added,
Pay attention. Pay very close attention. This is just the beginning.
Civil Eats
Verified account @CivilEats
USDA removes animal welfare reports from its website
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