Jonathan J. Halperin
Jonathan J. Halperin
Designing Research, Communications
and Strategies for Sustainability

Sustainability and Corporate Responsibility

The challenge is often posed as,”what is the business case for sustainability?” The deeper question asks what is the purpose of business if not to consistently generate value over time.

Tuesday, April 26, 2016
From an idea in a living room six years ago, Mundo Verde PCS has grown into a nurturing environment for 538 students in Washington, DC, with two buildings, cisterns, raised vegetable beds, and nearly 100 full-time staff. It is a school, yet so much more. Serving students from PreK – 4th grade, Mundo Verde is an Ashoka Changemaker School and recipient of the Secretary of Education’s Green Ribbon School award. I am honored to have been involved as a founding board member and now as designer and champion of the TeachFood! program.
Thursday, March 31, 2016
Five years ago today, as the consequences of the Fukushima nuclear meltdown were still emerging, The New York Times published my letter observing that “trust comes not from repeated and paternalistic proclamations of success, but rather from the humble admission of mistakes followed by demonstrable changes in behavior and attitude.”
Thursday, March 10, 2016
Across the American presidential campaign landscape, change might look like a neo-fascist with a toupee, a scrappy septuagenarian democratic socialist, or the familiar face of a woman who might become our first female president. Quite a spectacle we present to the world.
Wednesday, January 6, 2016
"If Chipotle is going to continue to provide an alternative model to processed, industrial food, it needs to also be at the forefront of creating systems to support that new approach, such as offering its employees paid sick days. Chipotle and its customers are now paying the price for leadership not having made that connection for 20-years before offering paid sick-leave in 2015.” - Jonathan J. Halperin quoted in Forbes (January 6, 2016)
Sunday, September 27, 2015
Pondering the categories and labels that we come to accept as fixed and true.
Wednesday, February 11, 2015
Chipotle lost about one-third of its pork supply early in 2015 and signs popped-up in roughly 500 restaurants announcing that “carnitas” was unavailable. From the corporate HQ, PR Director Chris Arnold positioned his company’s handling of this supply shortfall as evidence that it stands behind its brand that promises “food with integrity.” Indeed, Chipotle did the right thing in deciding to curtail purchases from a supplier that violated its animal welfare pledges and in refusing to substitute substandard product to make up for that shortfall. But...
Wednesday, November 12, 2014
The words we use reflect the extent to which our thinking is clear or muddled. Speaker after speaker at The New York Times conference at Stone Barns on Food for Tomorrow spoke to the issue of words and meaning.
Friday, May 16, 2014
I really like sugar. I know too much sugar is bad for me. FedUp, the new movie, is very sobering.
Tuesday, May 13, 2014
In 2012, a little bakery just north of New York City became the first business licensed in New York State as a Benefit Corporation. (External Blog, The Cynthia & George Mitchell Foundation)
Friday, May 9, 2014
This year’s CERES conference in Boston was provocative and challenging -- as it should be in celebration of 25 years of creative, innovative, and collaborative advocacy to bring greater openness and accountability to corporate behavior. And it is behavior, of course, that needs to change; openness and accountability are only the tools of the trade in modifying corporate practices.

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Jonathan reflects the best of social entrepreneurship. He leads with his heart but has connected with the great mass of political power and will in society.

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