Chipotle lost about one-third of its pork supply early in 2015 and signs popped-up in roughly 500 restaurants announcing that “carnitas” was unavailable. From the corporate HQ, PR Director Chris Arnold positioned his company’s handling of this supply shortfall as evidence that it stands behind its brand that promises “food with integrity.” Indeed, Chipotle did the right thing in deciding to curtail purchases from a supplier that violated its animal welfare pledges and in refusing to substitute substandard product to make up for that shortfall. But...
The words we use reflect the extent to which our thinking is clear or muddled. Speaker after speaker at The New York Times conference at Stone Barns on Food for Tomorrow spoke to the issue of words and meaning.
This year’s CERES conference in Boston was provocative and challenging -- as it should be in celebration of 25 years of creative, innovative, and collaborative advocacy to bring greater openness and accountability to corporate behavior. And it is behavior, of course, that needs to change; openness and accountability are only the tools of the trade in modifying corporate practices.
Since participating recently in the UN Investor Summit on Climate Risk, and in preparing for the Sustainable Land & Water Program Expert Workshop in Amsterdam on Friday, I’ve been thinking more about risk as fundamental conceptual framework for making meaningful comparisons and connections.
I am comforted by the awareness that changes we dismiss as inconceivable are often viewed by historians as having been inevitable. A Happy New Year might thus include news of the following momentous changes.
We needed an outside perspective on working with leading corporations and turned to Jonathan to assess our approach, refine our strategy, facilitate internal roll-out and help us execute. He helped us to think big, see new opportunities, reshape our communications and engage internal stakeholders. His counsel and ongoing support has been constructively provocative. Jonathan’s strategic thinking is keen and his facilitation skills are superior; he drills quickly to the underlying issues with a deft combination of determination and diplomacy.