Leaders today can little afford to be mere experts. Effective decision-making demands of leaders that we move fluidly and confidently across issues rather than be constrained by what we know. Making decisions with access to all the information required is easy. But leadership is about making the right decision in the face of limited or conflicting information.
Whether we term it marketing or outreach, how do we effectively engage citizens (or consumers) beyond those that already know us and support us?
Call it sales, call it advocacy; we are all in the business of communications. And reaching across traditional divides is critical to addressing the great challenges of our age.
There is no such thing as climate policy without energy policy. Without addressing poverty, sustainable agriculture will never reach its promise of feeding not only this but also the next generation. Water issues are central to political, financial, health, and geographic realities and possibilities.