Strategy. Partnership. Communication.
The thoughts below capture some aspects of my personal dilemma with sugar. Professionally, I also work with clients that manufacture products containing large quantities of sugar – while also working with foundations and nonprofits committed to helping Americans reduce sugar consumption. The conundrum is real; while no one wants to become sick or make anyone else sick, we live and work today within a tangled system of business decision-making and advertising, personal choices, and public consequences. Another blog, The Sustainability Trajectory, explores the challenges and opportunities over time as that system evolves – either predictably or in very disruptive ways.